The Earworm Economy: Why Custom Jingles Are Making a Massive Comeback

We’ve all been there: a few cheerful notes hit your ears, and suddenly you are mentally chanting about a brand you haven’t thought about in years.

“Like a good neighbor, State Farm is there.”
“Ba-da-ba-ba-ba, I’m lovin’ it.”

For decades, the sonic logo or catchy jingle has been the crown jewel of advertising. But somewhere along the way in the digital marketing boom, many brands traded melody for minimalism—swapping catchy tunes for generic stock corporate beats and forgettable voiceovers.